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When you’ve built multiple eCommerce brands and scaled them beyond $1,000,000 in revenue, repeatable systems emerge. This page will tell you everything you need to know about how to build and scale an eCommerce store.
Starting an eCommerce business from scratch can be a daunting task. Scaling an eCommerce store requires experience and determination, but it’s possible with the right systems in place.
We have helped many entrepreneurs build their own successful businesses by providing them with the resources they need to succeed.
Our team of experts will work with you to create your brand identity, story, and customer avatar so that you can start building a successful store today!
Trademarking your brand name/logo (you need a trademark to sell on Amazon)
Understanding the solutions your product or service provide, and the people who need them
Crafting copy that will attract and convert the right buyers
Many people build and launch stores targeting the wrong audience, which makes success extremely difficult. Once you have your customer avatar figured out, the rest is much easier.
Keyword research does more than tell you which terms to rank for; it also provides a lot of insight into customer intent. Proper keyword research is an important step before you create the URL structure for your website.
Once you have a sitemap or URL structure planned, you can begin creating content briefs for each page based on relevant keywords. After that, find a great copywriter to create the content and pass the text to a web designer to turn it into a beautiful page.
While having a visually appealing site is important, aesthetics are not the only thing to consider when it comes to web design. Websites should provide a good browsing experience on all types of devices while being optimized for conversions.
You can find both writers and designers on platforms like Upwork, Dribble, Toptal, and Fiverr. Simple, conversion optimized design that’s easy to use tends to provide the best experience.
Getting pages properly designed can cost $500 per page or more, but it’s worth the investment if you want a truly optimized website.
When we think about eCommerce, 90% of the time Shopify is the right choice if you’re selling products. While there are other appealing eCommerce platforms such as BigCommerce, WooCommerce, and Magento, none provide the combined speed, security, and ease of use that you get with Shopify. If you’re selling services, choosing the right platform will depend on a number of factors.
We specialize in helping entrepreneurs make these types of decisions. Shopify is easy to get started with and you can always add features via apps later on. Just make sure that your content is written before you crack into design and development. That way the content can influence and interact with the design.
Deciding where and how to advertise should be fairly simple after creating a proper dream 100 document. Determine which websites and online platforms your ideal customers use, and find ways to reach them there.
If you’re selling a food product, you may want to look into delivery services like DoorDash, Grubhub, or UberEats.
Once you’re established with a website and traffic from your dream 100 sources, you can think about expanding to other marketing channels. Where are the next best places to expose your products to hungry buyers?
Can you list your product on Amazon? Facebook? Instagram? Ebay? Google? Etsy? The list of retailers willing to help you reach your ideal buyers is extensive.
For most eCommerce products, Fulfillment by Amazon is a no-brainer. But getting an Amazon merchant account set up correctly is a huge hassle.
That’s why we offer Amazon FBA services where we teach you what you need and walk you through everything step-by-step.
This is why our SEO services are paramount for eCommerce brands that want to stand the test of time. Just look at what we did with Bespoke CBD. They have become a dominant brand in the industry, and a large part of that is having strong SEO.
Of course, SEO is not just about ranking for brand keywords. In many niches ranking for product keywords can bring in a massive amount of organic traffic and sales.
We can help you find those keywords and target them successfully with our SEO consulting services.
Tell us about your project and learn how we can help.