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Build & Scale
Build and Scale an eCommerce Business With Our Consulting Services
When you’ve built multiple eCommerce brands and scaled them beyond $1,000,000 in revenue, repeatable systems emerge. This page will tell you everything you need to know about how to build and scale an eCommerce store.
Once you know what you need to succeed, it’s just a matter of walking the path to get there. Feel free to reach out if you’d like us to pave your path every step of the way.
Start With Brand Identity, Story, and a Strong Customer Avatar
Starting an eCommerce business from scratch can be a daunting task. Scaling an eCommerce store requires experience and determination, but it’s possible with the right systems in place.
Starting an eCommerce business from scratch can be a daunting task. Scaling an eCommerce store requires experience and determination, but it’s possible with the right systems in place.
We have helped many entrepreneurs build their own successful businesses by providing them with the resources they need to succeed.
Our team of experts will work with you to create your brand identity, story, and customer avatar so that you can start building a successful store today!
We can advise on aspects such as:
Trademarking your brand name/logo (you need a trademark to sell on Amazon)
Understanding the solutions your product or service provide, and the people who need them
Crafting copy that will attract and convert the right buyers
Many people build and launch stores targeting the wrong audience, which makes success extremely difficult. Once you have your customer avatar figured out, the rest is much easier.
The Dream 100 Document
Where Can You Find Your Dream Customers?
The dream 100 is a document where you identify your top 100 ideal customers. It’s made up of real people who your products can help, and who have the money and desire to purchase it already.
You can find these dream customers on social media channels such as Instagram or Facebook groups populated by people who may be interested in your product or service. Understanding their needs and desires is crucial for building out your marketing plan.
Another great place to find them is Amazon reviews. For example, you could find reviewers complaining about the absence of features on a product they use, then add those features to your product.
A business owner must have complete understanding of their dream 100, and know where to find these people online so they can use effective marketing and advertising strategies on the right platforms.
How it works
Start With Keyword Research and Customer Intent
Keyword research does more than tell you which terms to rank for; it also provides a lot of insight into customer intent. Proper keyword research is an important step before you create the URL structure for your website.
Once you have a sitemap or URL structure planned, you can begin creating content briefs for each page based on relevant keywords. After that, find a great copywriter to create the content and pass the text to a web designer to turn it into a beautiful page.
UX and UI Design – The Cornerstones of Conversion Optimization
While having a visually appealing site is important, aesthetics are not the only thing to consider when it comes to web design. Websites should provide a good browsing experience on all types of devices while being optimized for conversions.
You can find both writers and designers on platforms like Upwork, Dribble, Toptal, and Fiverr. Simple, conversion optimized design that’s easy to use tends to provide the best experience.
Getting pages properly designed can cost $500 per page or more, but it’s worth the investment if you want a truly optimized website.
Hiring a Developer – The Nuts and Bolts of eCommerce
When we think about eCommerce, 90% of the time Shopify is the right choice if you’re selling products. While there are other appealing eCommerce platforms such as BigCommerce, WooCommerce, and Magento, none provide the combined speed, security, and ease of use that you get with Shopify. If you’re selling services, choosing the right platform will depend on a number of factors.
We specialize in helping entrepreneurs make these types of decisions. Shopify is easy to get started with and you can always add features via apps later on. Just make sure that your content is written before you crack into design and development. That way the content can influence and interact with the design.
Shopify Support – Maintaining a Healthy Money-Making Machine
Shopify requires less maintenance than a platform like Magento or WooCommerce, but there’s still a certain level of maintenance required. This is why it’s important to have a qualified Shopify expert assigned to your account.
Our team specializes in helping businesses that are just getting started with eCommerce. That’s why we provide a robust Shopify support service.
Online Advertising For Products and Services
Smart Media Buying
Where and How To Advertise Your Products
Deciding where and how to advertise should be fairly simple after creating a proper dream 100 document. Determine which websites and online platforms your ideal customers use, and find ways to reach them there.
You’ll also want to retarget both visitors who don’t buy and customers via email and ads. Most people need to see an offer multiple times before they buy.
The trick is to have an offer – something more than just a product. Think outside of just discounts when you brainstorm ways to make more sales. What bonuses can you add? How can you enrich the buying experience?
It’s also important to think ahead and create promotions based on events people identify with, such as holidays.
Email and SMS Marketing
Effective One-To-Many Communication
Communicating regularly with your customers is an important part of eCommerce. You can use the information you gather during the website creation process to send targeted messages over email and SMS, but you can also automate these processes with tools like Klaviyo.
Klaviyo is our preferred tool that provides powerful automation options for Shopify. It even allows you to work with email and SMS inside of a single dashboard, and include both types of messages in flows.
Leveraging both email and SMS marketing has shown to improve ROI, get more sales, and expand customer engagement time and time again. Before you launch an eCommerce store, you want to have both in place. We make this easy with our email and SMS services.
Fulfillment
Delivering Satisfaction To Your Customer’s Door
When we think about product fulfillment, we ask these types of questions: Can your product include a subscription? Does it include local delivery? Local delivery causes increases in sales quite consistently.
If you’re selling a food product, you may want to look into delivery services like DoorDash, Grubhub, or UberEats.
Once you’re established with a website and traffic from your dream 100 sources, you can think about expanding to other marketing channels. Where are the next best places to expose your products to hungry buyers?
Can you list your product on Amazon? Facebook? Instagram? Ebay? Google? Etsy? The list of retailers willing to help you reach your ideal buyers is extensive.
Amazon FBA Services
For most eCommerce products, Fulfillment by Amazon is a no-brainer. But getting an Amazon merchant account set up correctly is a huge hassle.
That’s why we offer Amazon FBA services where we teach you what you need and walk you through everything step-by-step.
Does Your eCommerce Store Need SEO? The Answer is Always the Same
Search Engine Optimization (SEO) is a necessary component for any eCommerce store that wants true authority. Why? Because, at the very least, you need to rank for your brand keywords such as your business name. Otherwise you will not be getting the most out of any of your other marketing investments.
In this modern age, a significant percentage of people will Google search a company they see running ads before even considering clicking on the ad. If your own website is outranked by Amazon (or worse, by a review from a competitor) you stand to lose a lot of business.
This is why our SEO services are paramount for eCommerce brands that want to stand the test of time. Just look at what we did with Bespoke CBD. They have become a dominant brand in the industry, and a large part of that is having strong SEO.
Of course, SEO is not just about ranking for brand keywords. In many niches ranking for product keywords can bring in a massive amount of organic traffic and sales.
We can help you find those keywords and target them successfully with our SEO consulting services.
Testimonials
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John DoeCEO 
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John DoeCEO
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John DoeCEO
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